OCCUPATIONS CODE
CHAPTER 259. PROHIBITED OR RESTRICTED COMMERCIAL OR PROFESSIONAL
ACTIVITIES
§ 259.001. FALSE STATEMENTS TO PATIENTS. A dentist may
not, in the practice of dentistry, make a misrepresentation or a
false or misleading statement to a patient or prospective patient.
Acts 1999, 76th Leg., ch. 388, § 1, eff. Sept. 1, 1999.
§ 259.002. NOTIFICATION OF QUALIFICATIONS. Each dental
office shall post at or near the entrance of the office the name of,
each degree received by, and each school attended by each dentist
practicing in the office.
Acts 1999, 76th Leg., ch. 388, § 1, eff. Sept. 1, 1999.
§ 259.003. USE OF TRADE NAME. (a) A person may use a
corporation, company, association, or trade name, provided that
each patient shall be given the name of the treating dentist, in
writing, either before or after each office visit.
(b) An advertisement under a corporation, company,
association, or trade name must include prominently the name of at
least one dentist practicing under the name.
(c) A person using a business or trade name described by
Subsection (b) shall file with the board a list of each dentist who
practices under that name and a list of each trade name used if that
name is different from the name described by Subsection (b).
(d) If information provided under Subsection (c) changes,
the person must file updated information with the board not later
than the 30th day after the date of the change.
Acts 1999, 76th Leg., ch. 388, § 1, eff. Sept. 1, 1999. Amended
by Acts 2001, 77th Leg., ch. 1420, § 14.087(a), eff. Sept. 1,
2001.
§ 259.004. DUTIES OF DENTIST IN CERTAIN EMPLOYMENT OR
CONTRACTUAL ARRANGEMENTS. (a) A person providing dental services
under an agreement that allows another person to control or
influence any aspect of the delivery of dental services, including
a business or professional aspect, shall report to the board on
request and in accordance with board rules:
(1) information concerning the agreement;
(2) the manner in which patients are billed;
(3) the manner in which the dental service provider is
paid and any information provided to patients concerning payment
agreements; and
(4) information concerning the service provider
agreement provided to shareholders of organizations contracting
with a dental service provider.
(b) A person who practices dentistry and has another dentist
practicing with or under the person is responsible for all
professional acts performed under the name of the person,
regardless of whether the dentist has an ownership interest or an
employment or contractual relationship. This section does not
affect an individual license holder's responsibilities and rights
under this subtitle.
(c) A statute relating to the practice of dentistry in this
state may not be construed to prohibit a licensed dentist from
maintaining more than one office in this state if the dentist:
(1) assumes full legal responsibility and liability
for the dental services provided in each office; and
(2) complies with the requirements prescribed by board
rules.
Acts 1999, 76th Leg., ch. 388, § 1, eff. Sept. 1, 1999.
§ 259.005. AUTHORIZED ADVERTISING RESTRICTIONS. Board
rules adopted under Section 254.002 to regulate advertising may
include restrictions that prohibit communications to the public
that:
(1) are false, misleading, or deceptive;
(2) state an opinion regarding the quality of dental
services;
(3) appeal to an individual's anxiety in an excessive
or unfair way;
(4) intimidate or exert undue pressure or undue
influence over a prospective patient;
(5) create unjustified expectations concerning the
potential result of a dental treatment;
(6) refer to benefits or other attributes of dental
procedures or products that involve significant risks without
including realistic assessments of the safety and efficacy of those
procedures or products;
(7) contain statistical data, representations, or
other information that is not susceptible to reasonable
verification by the public;
(8) refer to a fee for dental services without
disclosing that additional fees may be involved in individual
cases, if the possibility of additional fees may be reasonably
predicted;
(9) offer a discount for dental services without
disclosing the total fee to which the discount will apply; or
(10) fail to make truthful disclosure of the source
and authorship of any message published under a dentist's byline.
Acts 1999, 76th Leg., ch. 388, § 1, eff. Sept. 1, 1999.
§ 259.006. UNLAWFUL ADVERTISING IN GENERAL. (a) A
person may not engage in false, misleading, or deceptive
advertising in connection with the practice of dentistry.
(b) A person regulated by the board may not engage in
advertising that does not comply with the reasonable restrictions
adopted by the board under Section 259.005.
(c) For the first violation of the board's advertising
restrictions, a person may not be prosecuted under this subtitle
before the 31st day after the date the person has been given notice
by certified or registered mail, return receipt requested, of the
alleged violation. The notice must:
(1) include a copy of the applicable portions of this
subtitle and all board rules relating to advertising;
(2) describe the alleged unlawful advertising;
(3) identify the board restriction violated; and
(4) include a statement informing the person that the
person has 30 days from the date of the notice to cure the
violation.
(d) A person may be prosecuted if the violation is not cured
within the prescribed time.
(e) Subsection (c) does not apply to a subsequent violation
of the board's advertising restrictions.
(f) This section does not authorize the board to discipline
a dentist for an act of an advertising agent that results in a
communication to the public that violates the restrictions adopted
by the board under Section 259.005 if the advertisement does not
specify the name of the dentist or the name under which the dentist
practices unless:
(1) the advertising agent is owned or controlled by
the dentist;
(2) the dentist provided to the advertising agent for
distribution to the public any information that does not comply
with the board's restrictions; or
(3) the content of the advertising is determined by
the dentist.
(g) The board may bring an action in district court to
enjoin an advertising agent from using any advertisement, marketing
scheme, or practice that violates the restrictions adopted by the
board under Section 259.005. Notwithstanding any other provision
of this subtitle, an injunction under this section is the board's
sole remedy against an advertising or marketing agent for a
violation of this section.
(h) The remedies provided in this section are in addition to
the procedures and remedies provided for in Subchapter E, Chapter
17, Business & Commerce Code.
Acts 1999, 76th Leg., ch. 388, § 1, eff. Sept. 1, 1999.
§ 259.007. UNLAWFUL ADVERTISING: OUT-OF-STATE
PROVIDER. A person who is not domiciled and located in this state
and subject to the laws of this state may not advertise or cause or
permit to be advertised, published, directly or indirectly,
printed, or circulated in this state a notice, statement, or offer
of any service, drug, or fee relating to the practice of dentistry,
unless the advertising conspicuously discloses that the person is
not licensed to practice dentistry in this state.
Acts 1999, 76th Leg., ch. 388, § 1, eff. Sept. 1, 1999.
§ 259.008. UNPROFESSIONAL CONDUCT. A person may not
directly or indirectly engage in unprofessional conduct relating to
dentistry, including:
(1) obtaining or attempting to collect a fee by fraud
or misrepresentation;
(2) orally soliciting dental business if the
solicitation is:
(A) directed to an individual or a group of less
than five individuals; and
(B) made for the primary purpose of attracting
the individual or the group to a particular dental practice;
(3) employing, directly or indirectly, or permitting
an unlicensed person to perform dental services on a person, except
as authorized by law;
(4) claiming or circulating a statement of:
(A) professional superiority; or
(B) performance of professional services in a
superior manner;
(5) forging, altering, or changing a legal document
relating to the practice of dentistry, including a diploma,
license, registration certificate, or transcript;
(6) being a party to or benefiting from the forgery,
alteration, or changing of a legal document relating to the
practice of dentistry;
(7) making a false statement or misusing a legal
document relating to the practice of dentistry;
(8) accepting employment as a dentist under a false,
misleading, or deceptive referral scheme;
(9) advertising the performance of dental work without
pain or discomfort to the patient; or
(10) advertising a prediction of future satisfaction
or success of a dental service.
Acts 1999, 76th Leg., ch. 388, § 1, eff. Sept. 1, 1999. Amended
by Acts 2001, 77th Leg., ch. 1420, § 14.088(a), eff. Sept. 1,
2001.
